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Die E-Commerce Group des Institute of Software Technology and Interactive Systems der präsentiert: Public Lectures in Business Informatics – Trends in e-Commerce WS 2010/2011

Judith Masthoff – University of Aberdeen, Scotland, UK

Abstract:
Can a web site persuade you to be politically active? Can a mobile phone motivate you to exercise? Does instant feedback on energy use change how people do their washing? Do online rating systems inspire people to behave better online? This presentation will focus on how digital technology can motivate and influence people. It will discuss how computers can be designed to change attitudes and behaviors in positive ways. It will show how this technology is inspired by psychological theories. It will also highlight the related ethical issues.

CV:
Dr. Judith Masthoff is Head of Computing (Teaching) at the University of Aberdeen, Scotland, UK. She is an expert in personalization (how to tailor information to users and their context). She has published widely in this area, with two of her journal articles nominated for Best Article of the Year of the UMUAI journal. She also has expertise on the design and evaluation of adaptive systems and co-presented tutorials on this topic. She has applied this in many domains, such as (group) recommender systems, computational linguistics, diagrammatic reasoning, and health informatics. Over the last years, she has investigated behaviour intervention technology. She has organized three workshops in this area, and has published extensively in Persuasive technology conferences. Additionally, to enthuse the general public for science and involve them in research, she leads a partnership for public engagement project called The Joking Computer.

Developing personalized digital behaviour interventions 2010-12-13 17:00:00 2010-12-13 18:30:00

[ Montag, 13. Dezember 2010; 17:00 bis 18:30. ] Die E-Commerce Group des Institute of Software Technology and Interactive Systems der präsentiert: Public Lectures in Business Informatics – Trends in e-Commerce WS 2010/2011

Judith Masthoff – University of Aberdeen, Scotland, UK

Abstract:
Can a web site persuade you to be politically active? Can a mobile phone motivate you to exercise? Does instant feedback on energy use [...]

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