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Just as the dawn of e-business changed business forever, ten years later organizations find themselves at another junction point in the evolution of business: the coming of age for Social Business as social computing and social media are integrated into enterprise design. Social Businesses outperform their competitors by embracing social networking technologies to be more engaged and transparent with their customers, business partners and employees and more adaptive to the market.

Learn how a social business cultivates trusted relationships and capitalizes on them when and where needed in order to grow, innovate and make people more effective by enabling secure and frictionless interaction among people across the business network.

Speakers:
Jeremiah Owyang
Partner of Customer Strategy
Altimeter Group

Sandy Carter
Vice President
IBM Social Business and Collaboration Solutions Sales and Evangelism

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IBM social business webcast: “Why be social?” 2011-03-03 22:00:00 2011-03-03 23:00:00

[ Donnerstag, 3. März 2011; 22:00 bis 23:00. ] Just as the dawn of e-business changed business forever, ten years later organizations find themselves at another junction point in the evolution of business: the coming of age for Social Business as social computing and social media are integrated into enterprise design. Social Businesses outperform their competitors by embracing social [...]

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